How to Use Instagram to Market your Business in 2018

I know what you’re thinking - is there really a way to easily use Instagram for business, and can you really capture leads on Instagram? The answer to both questions is a resounding, yes.

How?

By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage leads on Instagram? The answer to that one is yes, too.

Bottom line: Instagram is a powerful place to invest your lead-generation efforts. For starters, engagement is about ten times higher than it is on Facebook. And there’s less competition for eyeballs on Instagram, too: About 90% of businesses are on Facebook but, as of the end of 2017, only about 70% of businesses in the U.S. are trying their hand at Instagram marketing.

Now that Instagram has roughly 800 million monthly active users, it’s the ideal time for brands to look for ways to engage with their followers.

It’s important to remember that building an engaged audience and collecting leads on Instagram requires more than publishing pretty pictures. It requires a thoughtful strategy, SMART goals (that is, specific, measureable, attainable, realistic and timely), and, in some cases, the right software to support your goals.

Here's a guide to help you get started with Instagram marketing.

4 Steps to Generating Leads on Instagram

There are four basic steps to the lead-generation process, and they’re the same on Instagram as they are just about anywhere else:

• Step 1: Attract people to your business with an offer - The offer could be an Instagram exclusive offer (#instagramexclusive), an Instagram giveaway or contest.
• Step 2: Convert your Instagram followers into prospects - Use an incentive, like a discount or the chance to win a prize, to motivate people to share their email address with you.
• Step 3: Nurture the prospects closer to making a purchase - As soon as someone enters your contest and shares their email in exchange for the chance to win your prize, or access a discount you’re offering, email them to confirm their entry and include a special offer.
• Step 4: Close the sale

But before we get too far into details about the steps listed above, let me say a few words about Instagram “like to enter” or “tag to enter" contests. These kinds of contests are everywhere these days, mostly because they’re so simple to run - but the fact is, they’re not very useful, at least if your goal is to collect leads.

They’re kind of like the old Facebook “Like our page to enter” contests that were all over the place just a few years ago - these contests are great if you just want to boost your “vanity metrics,” but that’s about as far as the benefits go.

You’re much better off using the link in your Instagram bio to collect email addresses so you have a way to send customized marketing messages to people who like your brand enough to follow you.

Ready to see details about the steps to take when planning and running an Instagram promotion that will bring you leads? Let’s go.

Step 1: Attract People with an Offer

The last thing you want to do on Instagram is a hard sell. This is where coming up with a compelling offer can get tricky - in a perfect Instagram world, your images blend right into people’s feeds so they don’t even realize you’re selling to them.

In the example below, Elements Self Care created a little montage that says “relax” and in the caption they ask their followers a question to stir engagement. They conclude with an offer - a special price on the featured product, for Instagrammers only. The catch? People have to DM Elements in order to learn more and place an order. Kind of a hassle.

Make your offer easier to access

As any business marketing on Instagram knows, there’s only one link allowed in a profile. Most business use that link to drive people to their website, or to a third-party provider, where it’s possible to make purchases, and to collect email addresses, UGC or other data.

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The third-party option, using companies like Like2Buy, can be expensive and it’s more suited to mega brands like Target and Pottery Barn. However, there are plenty of ways any business can use that link to collect email addresses and then reward people who fill out their form.

For example, using a ShortStack template (disclosure: the company I work for) to create a branded landing page, Elements could have easily enabled people to make a purchase without having to DM, and even offered the added bonus of a discount code for other purchases to anyone who shared their email address.

Step 2: Incentivize People to Share Your Offer with Their Friends

Dogs rule on Instagram (seriously, there are 81 million #dogsofinstagram posts vs. just 67 million #catsofinstagram) and @Dood_its_Chester” --Chester being the photogenic goldendoodle - is just one of many accounts with a committed fanbase.

Chester’s owner generates revenue through the acount by offering up special discount codes for followers - those followers can then use the codes to buy various pet-related products.

In the example below, @Dood_its_Chester ran a “Follow & Tag” giveaway. Since one of the account’s goals was to grow their Facebook Page, Dood_its_Chester also awarded bonus chances to win to people who followed them and tagged a friend AND then moved over to Facebook and Liked their Page there as well.

It sounds well and good, but it would be a hassle to track.

Make the incentive more compelling

A better solution would have been to direct people to the link in @Dood_its_Chester’s bio where they collected an email address and awarded bonus points to anyone who took the actions required.

For example, @Dood_its_Chester could have used a 'Refer-a-Friend Contest' template and collected email addresses and awarded extra chances to win to anyone who shared the link. Or they could have linked to an 'Earn Extra Points Contest' where they could have collected an email address and awarded extra points to people who chose to answer a few questions about their product preferences.

While it might be nice to amass a big following, those numbers are essentially a vanity metric that isn't necessarily useful. You're much better off awarding extra points to people who share their email address with you so you have an opportunity to follow up directly with them.

Step 3: Use Marketing Automation to Nurture a Sale

Once you’ve compiled lists of people who are interested in your products/services, it’s time to nurture those leads by sending personalized messages with relevant and enticing offers.

Did you know that more than half (51%) of marketers say that email list segmenting is the most effective way to nurture leads? What’s more, targeting customers with content - including special offers - which is appropriate for where they are in the buying process can improve conversion rates by up to 73%.

When it comes to sending targeted messages, there are so many options:

Step 4: Close the Sale

In a perfect world, your offer(s) are compelling enough that the sale takes care of itself, but if your sales goals haven’t been met, marketing automation tools can provide you with extra opportunities to close that sale in future emails.

I love this post from Jon Brandon, a reporter at Inc., who shares email messages that he believes will help nudge leads toward a purchase. His post includes five ideas, and you can read them all here, but there are two that are especially compelling for follow-up emails:

• “We know our product is a perfect match for your needs.” This kind of message does double duty. First, because the people you’re sending it to have previously expressed interest in your products and services, you're reminding them of their initial interest. Second, it’s a reminder to all these folks that you have confidence in your products and services (because, duh, of course you do).
• “If there is any more information we can provide, please let us know.”At first glance, this sounds like a general “We’re here for you,” but the difference is subtle. You’re telling your leads that you're an information provider, and you’re at their service. The quid pro quo is that you provide information, they provide you with the information you need - their credit card number - so you make a sale.

Instagram is starting to gather significant momentum, and there are plenty of ways that even small businesses can use Instagram to collect leads and information which is much more valuable than likes and follows.

The key is to think strategically, and then take the basic steps it takes to close sales the way you do when using your other channels.

https://www.socialmediatoday.com/news/how-to-use-instagram-to-market-your-business-in-2018/517031/

6 Practical and Proven Ways to Drive Traffic to Your New Online Store

Your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.

Before you become a seasoned marketer with big sales, there are a number of things that you can do to get traffic to take advantage of a grand opening.

This post is all about getting traffic to your new store by targeting influencers and getting attention. We offer actionable tactics and provide six templates you can copy and paste to use for your campaigns. And at the end we share the most important things you should do as an established business to keep the momentum going.

Now let’s start getting you some traffic.

1. Send free samples to Instagram influencers

Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.

It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.

For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products?

Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers.

How do you find these popular accounts?

By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.

You might also check out WEBSTA Hot, which features the most popular hashtags trending now.

It was by searching through WEBSTA that we discovered Steph Brinkerhoff, a professional wedding hair stylist and makeup artist based in Utah. Her Instagram handle is @hairandmakeupbysteph, and she has about 150,000 followers.

Look: In her bio, Steph features a link to her blog, Hair and Makeup by Steph. You can find there all sorts of advice on hairstyles.

And just as importantly, you can find above a link to her “Contact” page. It lists a phone number, email, and a contact form. From there, you can initiate contact.

Another effective way to target Instagram influencers is by using the Instagram app on your phone. You can check the “popular page” which contains photos that are trending and have thousands of likes. Look for photos related to your industry and click over to the user’s profile to see if she has a large audience and a way to get in touch.

For example, here’s how that might look if you sold pet-related products.

Typically if a popular account has contact information - especially an email address – in her bio, it usually means she's open to product placements, partnerships and advertising opportunities.

Now when it comes to reaching out, it’s important to be strategic about this. Not every Instagram user with a lot of followers is willing to feature products from users. We’re certainly not recommending that you target Steph or nala_cat to get your product featured. Instead, this simply describes the journey of the targeting process.

What might a reach-out campaign look like? If a business address can be found on a contact page, send along a sample directly and attach a note to describe the product.

And if there’s no actual address, you might send a note to ask whether the Instagram user might be willing to accept samples. Here’s a template you can use:

Hi Janet,

My name is Lauren, and I’ve been a big fan of your Instagram posts.

You might be interested to know that I’ve recently launched an online store around (the type of product you sell). I’m particularly proud of (the product that you’re sending), and wonder if you might accept if I pass along a sample of it. If you like it as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.

Lauren

yoursite.com

2. Reach out to bloggers and press

There are other people you can reach out to: bloggers, vloggers, and press. The size of their audience varies, but some of them have large followings, and the process of reaching out to them is quite similar to reaching out to Instagram influencers.

The best way to find bloggers is simply by looking for them on Google.

On Youtube, you might try out keywords like: “hair advice,” “hair tips,” and “hair care.” Then see whether the makers of the videos post regularly on aspects of writing about hair products.

You may have to play around with your keywords to find the people who may be interested in your product. There are many people who review products on video part-time or for a living.

Another tried and true method for getting traffic is landing your business in the press. Now you might not get covered from very big newspapers and sites, but you have a better chance of getting press from local news sites and community papers. You have a good chance of being featured if you can tell a unique story, if you can talk about your product in interesting ways, and if you write a good pitch.

When reaching out to the press, a concise pitch is nearly always better than the long pitch because reporters see lots of pitches. If you’d like to get press attention, write a short and compelling email. Tell them about what makes you different, and try to pitch yourself as a local success story.

Just as it would be with an Instagram personality, getting coverage from a popular blog, from a vlogger, or from the press can drive a lot of sales to your store. Reach out to them just as you would to an Instagram personality to send them a sample and a short note.

What can you write to a blogger or a vlogger? We’ve put together this template to get you started.

Dear Hailey,

My name is Richard and I am a (your info) who also sells (your product). I’m a fan of your blog on (focus of the blog), and especially enjoyed a recent post on (focus of a recent blog post).

I just wanted to let you know that we’ve recently opened an online store to sell (your product). Our products are special for the following reasons (list two or three reasons why they’re special).

I’ve sent a sample of (your product) the address listed on your contact page. If you love it as much as I do, perhaps you’ll consider sharing with your audience? Please let me know if you’re interested in learning anything at all about these. My direct number is: (direct number).

Richard

yoursite.com

And to the press? You can pitch to be featured as a success story. Find the appropriate person at the paper of interest, and send them a note that might go like this:

Dear Mark,

My name is Dana and I am a local resident of (your town). I’ve recently started an online store selling (your product) and I wonder if (the paper) might be interested in this local story.

Not many people are yet selling online from (your town). This is a pretty new thing, and we hope to be big soon. We have an interesting story: (tell the story of your founding or the source of your products in two to three sentences.)

Please let me know if we can tell you anything more about our product and our story. Maybe other local residents can learn a few things about selling online.

Dana

yoursite.com

All of these people have audiences, and getting their attention when you have just launched and are still novel may be your best shot at getting covered.

Note: You don’t have to target the biggest and most successful people. Your chances of getting featured are better for people with smaller audiences, because they’re not constantly swarmed by people who are looking for a feature. In fact, Chris Dammacco, who sells retro video games, has made a conscious decision to target Youtube vloggers with smaller audiences. Keep in mind that the loyalty of the audience matters almost as much as its size.

3. Post your store to reddit

The whole internet hangs out on reddit. In addition to its main page, which aggregates the most popular content, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject, for example, /r/bicycling, /r/scifi, or /r/corgi.

There are a few threads that you should be paying attention to that may help your business.

First, everybody should be browsing the /r/entrepreneur subreddit. With about 79,000 subscribers, it has lots of interesting tips and discussions on starting a business. You might also be interested in the related /r/smallbusiness thread as another source of general business advice.

Let’s  stick with hair products. Well, maybe you want to check out the /r/femalehairadvice thread. There’s a lot of discussion on all aspects of haircare for girls.

Take a look also at related subreddits like /r/haircarescience, /r/curlyhair, or simply /r/hair. As we said, there are a lot of niche subreddits out there.

Make your posts very brief, displaying only the essence of what your new store is about. One example of a headline that you might use could be something like:

Who says that short hair can’t be fancy? My store in Philadelphia makes accessories for guys with really short hair.

Make it snappy, catchy, and not very sales-y. You should also check out the Reddiquette guide to check out whether you’re following reddit guidelines.

Pay attention also to the rules of your subreddit. They’re always found in the sidebar to the right of the subreddit. Some subreddits don’t allow promotional material – so posting what’s basically an ad for your store is not allowed. If you post about your site to a place that doesn’t want it, either you’ll find that no one’s upvoting your link, or in extreme cases you may even get banned from the subreddit. Read the rules.

4. Get friends and family to share

Are you at the age yet when all of your Facebook friends are posting pictures of their babies? Isn’t it annoying?

Many people are sick of looking at baby photos, but you can probably get away with sharing your online store. People don’t launch businesses too frequently, and so it’ll probably be quite novel within your circle of friends to see you start your own online store.

Do you know the site Upworthy? Of course you do. Upworthy articles are in everyone’s Facebook feeds. Now did you know that its initial momentum was generated by friends and family. They set a goal of getting 1,000 Facebook fans by the end of the day of their launch date. It worked, and that’s part of what gave them the initial traction to take off.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there channels for talking to your extended family? Do they plan reunions on an email list? Send a note, and tell them about your new store.

Don’t focus the ask on getting them to buy your products. You should instead offer them your products for free. They are your friends and family, after all.

Instead, ask them to share the store with their networks. These are people with whom you have social equity, and you won’t ask for these kinds of favors very often. You’ll have a higher rate of success than reaching out to strangers, and if enough of them share, that may give you sufficient momentum to keep a regular stream of customers.

What might that message look like?

Hey everyone,

Craig here. I’m really excited tell you all about a store I built online: (yourstore.com).

It sells (your product), and I’m really excited for it. If anyone’s interested anything I sell, send me a note. I’ll send you a few things for free :D

Would you share and spread the word about it? I’d really like to get some momentum going.

Craig

Add exclamation marks as required.

5. Pro-actively engage on Twitter

You don’t need to start selling products before you engage with people on Twitter. There are a lot of ways to get on peoples’ radars as a cool new store.

Blackbird Baking Company, a bakery in Toronto that sells fresh bread, managed to get over 500 followers before it opened its store in Toronto.

That’s nothing to sneeze at. How did it get a few hundred followers pre-launch?

First, it generated some follow-backs by following select people on Twitter whom it determined may be interested in a new bakery. These include restaurateurs and self-declared bread enthusiasts in Toronto.

One tool that you can use to find relevant users is Followerwonk. Log in through Twitter, and you can search relevant keywords in bios and profiles.

It has also been following a disciplined tweeting strategy. Blackbird has been baking and distributing their breads around interested stores around Toronto, and have been uploading lots of pictures of breads to Instagram and Facebook. The pictures are mouthwatering – and shareable.

It also engaged very pro-actively with people who sent tweets about the local community. These topics included life in Toronto, great food there, and, of course, bread.

It has finally tweeted often about when the store would open, building anticipation.

And so when it finally opened, there were lots of interested people ready to coming knocking and buy its bread.

Here's the central strategy: Search Twitter for for keywords related to your business and then look for chances to help people or add value in a way that lacks a sales pitch. Let people discover themselves why your tweets are valuable.

6. Write a blog post featuring people with audiences and send it to them

“Remember that a person's name is to that person the sweetest and most important sound in any language.” - Dale Carnegie

Our final suggested tactic for getting traffic goes back to reaching out and connecting to people with big audiences, and bloggers in particular.

Instead of reaching out by sending a sample of your product, you might get traffic in a more roundabout way: By writing a blog post about them, and sending it to them in an email or via Twitter.

Yes, instead of waiting for them to feature you, you can feature them first.

You’re going to be looking for the influencers in your industry anyway. Write up the top people you find and turn that into an easy blog post featuring the most popular Instagram users, bloggers, and vloggers. Heck, throw in major Twitter accounts in there, too.

Here are possible headlines your blog post can take:

• The 10 Most Important Hairstyle Bloggers You Should Be Following
• The 15 Twitter Accounts You Should Be Following to Discover New Hairstyles
• The 20 Instagram Accounts With the Prettiest Hairstyle Pictures
• The Five Youtube Personalities That Have the Best Tutorials on Hair

In the blog post, list them and come up with a short blurb discussing what they’re about. Need an example of what that post might look like? See below.

Next, send the post to them through your Twitter account or to their email address, with a message like the following. If you send the post via Twitter, it’s critically important to mention their handles, with a message like:

@sam, Just wanted to let you know that I love your tweets, and featured you in a list of the top (type of list): yourblogpost.com

And if you send an email, you might consider this template:

Hi Arthur,

My name’s Hermione, and I just wanted to send you a short note to let you know that I’ve featured you in a blog post highlighting the most essential (vloggers/bloggers/Instagram/Twitter users) to follow for insights, along with (famous personality x) and (famous personality y).

Thanks for such great work!

Hermione

yoursite.com

Don’t be too obvious that you’re just trying to get their attention. As long as your blurbs are thoughtful, they’ll be flattered. If they send it out to their network, all the better.

Conclusion:

A store only gets launched once, and you won’t again have an easy excuse to reach out to a lot of people. So do everything you can to get traffic and convert them into customers.

Once you’ve built a following, look toward other ways to establish yourself as an online store. These methods include mastering SEO, following a good content strategy, engaging with fans on social media, and spending money effectively on social media ads and on Google Adwords.

Good luck.

Source: https://www.shopify.co.uk/blog/13869029-6-practical-and-proven-ways-to-drive-traffic-to-your-new-online-store

5 fun and effective ways to make money through social media

Munira Rangwala 

Online business has witnessed a boom over the past few years and it is no surprise that people from all walks of life are making millions from social media sites. There are several money-making options on social media. Some methods are more lucrative than others. Every social media outlet has helped users turn their hobbies into businesses. The rise of Instagram influencers and YouTube business moguls bears testament to this fact.

Image: Shutterstock

Here are five ways in which you can earn millions on social media:

Promote affiliate products

Whether you're in the fashion business or part of the technology industry, you can find great products to promote on ClickBank. You can also become an Amazon Associate by promoting the products of your choice and earning commission on them. However, instead of spamming your Twitter with promotional links, post honest reviews about the products you're promoting on your blog or on Facebook. Make sure you mention what you like and don't like about the product. When your followers begin to look forward to your reviews, you'll earn quick money.

Start an influencer marketing consultancy

Hundreds of brands across various industries indulge in social media influencer marketing. However, with the sheer volume of influencers out there, brands have a hard time picking out the genuine ones from the crowd. That's where your influencer marketing consultancy steps in. You help brands identify the right influencers for their campaign and guide them each step of the way – right from communicating with the influencers on a daily basis to measuring the success of the campaign.

Start a business on Instagram

Do you have a great sense of style? Are your friends always enquiring where you purchased your latest pair of heels from? Why not make a business out of your hobby? Create a business account on Instagram and start posting beautiful pictures of your latest purchases. You can buy fashion items in bulk and sell them online and earn big bucks by doing what you love.

Become a freelance social media manager

Social media is constantly evolving. Due to this, the average business owner finds it time-consuming and challenging to stay updated with the best practices that can boost their digital presence. This is why social media management is one of the most in-demand freelance specialties. Also, it pays extremely well. Most freelancers charge up to ₹50,000 per month from their clients for daily updates and responding to customer service concerns across all platforms that their clients are present on.

Sell your Instagram photos

If your Instagram uploads are really breath-taking, you can post your pictures on different photography sites like Shutterstock and Foap. These sites not only give you a chance to show off your pictures, but also display your work to a large audience who are willing to pay good money for excellent photos.

Social media entrepreneurship has the potential to create several millionaires. The above-mentioned five tips are just a few ways in which you can make a good living through social media.

Source:https://yourstory.com/2017/10/social-media-make-money/