Monday, 7 May 2018




General Data Protection Regulation, or GDPR,
 will overhaul how businesses process and 
handle data. Our need-to-know GDPR guide
 explains what the changes mean for you
In May, Europe's data protection rules will undergo their largest overhaul in 20 years. When current regulations were drawn up in the late 1990s, the internet was still in its infancy.
To ensure the laws overseeing our personal data are fit for purpose, European regulators have created a series of new rules. The result is the mutually agreed European General Data Protection Regulation (GDPR), which will come into force on May 25, 2018. It will change how businesses and public sector organisations can handle the information of their customers.
The regulation has spawned a raft of GDPR experts who want to help businesses prepare for the changes GDPR will bring – and make a tidy sum for their expertise.
Elizabeth Denham, the UK's information commissioner, who is in charge of data protection enforcement, says she is frustrated by the amount of "scaremongering" around the potential impact for businesses. "The GDPR is a step change for data protection," she says. "It's still an evolution, not a revolution". She adds that for businesses and organisations already complying with existing data protection laws the new regulation is only a "step change".
Still, plenty of confusion remains. To help clear things up, here's WIRED's guide to the GDPR.

What is GDPR exactly?

The GDPR is Europe's new framework for data protection laws – it replaces the previous 1995 data protection directive, which current UK law is based upon.
The EU's GDPR website says the legislation is designed to "harmonise" data privacy laws across Europe as well as give greater protection and rights to individuals. Within the GDPR there are large changes for the public as well as businesses and bodies that handle personal information, which we'll explain in more detail later.
After more than four years of discussion and negotiation, GDPR was adopted by both the European Parliament and the European Council in April 2016. The underpinning regulation and directivewere published at the end of that month.
After publication of GDPR in the EU Official Journal in May 2016, it will come into force on May 25, 2018. The two year preparation period has given businesses and public bodies covered by the regulation to prepare for the changes.

GDPR SUMMARY

WHEN DOES THE NEW REGULATION START?
May 25, 2018
WHO WILL ENFORCE IT IN THE UK?
The Information Commissioner's Office
WHAT'S NEW?
There are new rights for people to access the information companies hold about them, obligations for better data management for businesses, and a new regime of fines
DOES BREXIT MATTER?
The UK is implementing a new Data Protection Bill which largely includes all the provisions of the GDPR. There are some small changes but our own law will be largely the same

Don't we already have data protection laws?

Each member state in the EU operates under the current 1995 data protection regulation and has its own national laws. In the UK, the current Data Protection Act 1998 sets out how your personal information can be used by companies, government and other organisations.
GDPR changes how personal data can be used. Its provisions in the UK will be covered by a new Data Protection Bill, which has now been published by the government. As noted by data protection expert Jon Baines, the UK's data protection plans include everything within the GDPR – although there are some minor changes.

The new UK data protection bill

The UK government's new data protection legislation, which will implement the vast majority of GDPR was published on September 13, 2017. The bill must pass through the House of Commons and the House of Lords before it becomes law.
The bill will implement GDPR into UK law and largely covers all the main areas of the EU regulation. However, there is some flexibility on how individual countries implement GDPR. The government says its bill sets out a number of exemptions from GDPR. These, it says, include extra protection for journalists, scientific and historical researchers, and anti-doping agencies who handle people's personal information.
The UK has also put a greater focus on the personal data of children. Its bill says that parental consent must be required from parents of children under the age of 13 to process their data. Elsewhere, other countries are setting this level at 16.
The Data Protection Bill is currently working its way through debates in the House of Commons and House of Lords. It is subject to a number of potential amendments, which all have to be approved by both houses before the Bill can be passed and become an Act of parliament. When this happens, the 1998 Data Protection Act will be repealed.

Is my company/startup/charity going to be impacted?

In short, yes. Individuals, organisations, and companies that are either 'controllers' or 'processors' of personal data will be covered by the GDPR. "If you are currently subject to the DPA, it is likely that you will also be subject to the GDPR," the ICO says on its website.
Both personal data and sensitive personal data are covered by GDPR. Personal data, a complex category of information, broadly means a piece of information that can be used to identify a person. This can be a name, address, IP address... you name it. Sensitive personal data encompasses genetic data, information about religious and political views, sexual orientation, and more.
These definitions are largely the same as those within current data protection laws and can relate to information that is collected through automated processes. Where GDPR differentiates from current data protection laws is that pseudonymised personal data can fall under the law – if it's possible that a person could be identified by a pseudonym.

So, what's different?

In the full text of GDPR there are 99 articles setting out the rights of individuals and obligations placed on organisations covered by the regulation. These include allowing people to have easier access to the data companies hold about them, a new fines regime and a clear responsibility for organisations to obtain the consent of people they collect information about.
Helen Dixon, the data protection commissioner for Ireland, who has major technology company offices under her jurisdiction, says the new regulation was needed and is a positive move. However, she adds that while large businesses are aware of the upcoming changes there needs to be a lot more knowledge in smaller companies, including startups. "One of the issues with startups is that when they're going through all the formalities new businesses go through, there's no data protection hook at that stage," Dixon says.
So, if you're only just hearing of GDPR, here are some of the bigger changes to be prepared for.

WHO IS IN CHARGE OF GDPR IN THE UK?

GOVERNMENT
The Department for Culture, Media and Sport is the government arm responsible for ensuring that UK law complies with the requirements of GDPR. The government body is responsible for creating the UK's Data Protection Bill but won't have control of the day-to-day elements of GDPR once it is enforced.
THE REGULATOR
Once the provisions of GDPR become law in the UK, the Information Commissioner's Office (ICO) will be responsible for enforcing them. The ICO has the power to conduct criminal investigations and issue fines. It is also providing organisations with huge amounts of guidance about how to comply with GDPR.

Accountability and compliance

Companies covered by the GDPR will be more accountable for their handling of people's personal information. This can include having data protection policies, data protection impact assessments and having relevant documents on how data is processed.
In the last 12 months, there's been a score of massive data breaches, including millions of Yahoo, LinkedIn, and MySpace account details. Under GDPR, the "destruction, loss, alteration, unauthorised disclosure of, or access to" people's data has to be reported to a country's data protection regulator – in the case of the UK, the ICO – where it could have a detrimental impact on those who it is about. This can include, but isn't limited to, financial loss, confidentiality breaches, damage to reputation and more. The ICO has to be told about a breach 72 hours after an organisation finds out about it and the people it impacts also need to be told.
For companies that have more than 250 employees, there's a need to have documentation of why people's information is being collected and processed, descriptions of the information that's held, how long it's being kept for and descriptions of technical security measures in place.
Additionally, companies that have "regular and systematic monitoring" of individuals at a large scale or process a lot of sensitive personal data have to employ a data protection officer (DPO). For many organisations covered by GDPR, this may mean having to hire a new member of staff – although larger businesses and public authorities may already have people in this role. In this job, the person has to report to senior members of staff, monitor compliance with GDPR and be a point of contact for employees and customers. "It means the data protection will be a boardroom issue in a way it hasn't in the past combined," Denham says.
There's also a requirement for businesses to obtain consent to process data in some situations. When an organisation is relying on consent to lawfully use a person's information they have to clearly explain that consent is being given and there has to be a "positive opt-in". A blog post from Denham explains there are multiple ways for organisations to process people's data.

Access to your data

As well putting new obligations on the companies and organisations collecting personal data, the GDPR also gives individuals a lot more power to access the information that's held about them. At present a Subject Access Request (SAR) allows businesses and public bodies to charge £10 to be given what's held about them.
Under the GDPR this is being scrapped and requests for personal information can be made free-of-charge. When someone asks a business for their data, they must stump up the information within one month. Everyone will have the right to get confirmation that an organisation has information about them, access to this information and any other supplementary information. As Dixon points out, big technology companies, as well as smaller startups, will have to give users more control over their data.
As well as this the GDPR bolsters a person's rights around automated processing of data. The ICO says individuals "have the right not to be subject to a decision" if it is automatic and it produces a significant effect on a person. There are certain exceptions but generally people must be provided with an explanation of a decision made about them.
The new regulation also gives individuals the power to get their personal data erased in some circumstances. This includes where it is no longer necessary for the purpose it was collected, if consent is withdrawn, there's no legitimate interest, and if it was unlawfully processed.

GDPR fines

One of the biggest, and most talked about, elements of the GDPR is the power for regulators to fine businesses that don't comply with it. If an organisation doesn't process an individual's data in the correct way, it can be fined. If it requires and doesn't have a data protection officer, it can be fined. If there's a security breach, it can be fined.
These monetary penalties will be decided upon by Denham's office and the GDPR states smaller offences could result in fines of up to €10 million or two per cent of a firm's global turnover (whichever is greater). Those with more serious consequences can have fines of up to €20 million or four per cent of a firm's global turnover (whichever is greater). These are larger than the £500,000 penalty the ICO can currently wield and, according to analysis, last year's fines would be 79 times higher under the new regulation.
But Denham says speculation that her office will try to make examples of companies by issuing large business-crippling fines isn't correct. "We will have the possibility of using larger fines when we are unsuccessful in getting compliance in other ways," she says. "But we've always preferred the carrot to the stick".
Denham says there is "no intention" for overhauling how her office hands out fines and regulates data protection across the UK. She adds that the ICO prefers to work with organisations to improve their practices and sometimes a "stern letter" can be enough for this to happen.
"Having larger fines is useful but I think fundamentally what I'm saying is it's scaremongering to suggest that we're going to be making early examples of organisations that breach the law or that fining a top whack is going to become the norm." She adds that her office will be more lenient on companies that have shown awareness of the GDPR and tried to implement it, when compared to those that haven't made any effort.

WHAT IS PERSONAL DATA?

THE KEY TERMS
GDPR and other data protection laws rely on the term 'personal data' to discuss information about individuals. There are two key types of personal data in the UK and they cover different categories of information.
WHAT IS PERSONAL DATA?
Personal data can be anything that allows a living person to be directly or indirectly identified. This may be a name, an address, or even an IP address. It includes automated personal data and can also encompass pseudonymised data if a person can be identified from it.
SO, WHAT'S SENSITIVE PERSONAL DATA?
GDPR calls sensitive personal data as being in 'special categories' of information. These include trade union membership, religious beliefs, political opinions, racial information, and sexual orientation.

How to prepare your business for GDPR

When implemented, GDPR will have a varying impact on businesses and organisations: for instance, not every company will require a data protection officer. To help prepare for the start of GDPR, the ICO has created a 12-step guide.
The guide, which is available here, includes steps such as making senior business leaders aware of the regulation, determining which info is held, updating procedures around subject access requests, and what should happen in the event of a data breach. In Ireland, the regulator has also setup a separate website explaining what should change within companies.
The ICO says that "many of the GDPR’s main concepts and principles are much the same as those in the current Data Protection Act (DPA)". It adds for businesses already complying with the current data protection law, its highly likely they will be meeting many of the GDPR principles.
As well as this guidance, the ICO says it is creating a phone serviceto help small businesses prepare for GDPR. The service will provide answers about how small companies can implement GDPR procedures and starts at the beginning of November 2017.

What big tech is doing

The big tech companies, like all others, have no exemption from GDPR. Google and Facebook, two of the biggest collectors of personal information, have been making changes to their businesses. But things haven't gone without a hitch.
Amid Facebook's Cambridge Analytica data scandal, the company has altered its position several times. Mark Zuckerberg initially said Facebook wouldn't apply the same privacy protections across the world. Since then he's reversed his position and announced everyone would get the same "tools" wherever they lived.
But Facebook has also changed the terms and conditions of its users who live outside the US and Europe. Reuters reports Zuckerberg's company is changing the location of most of its user registrations outside of Europe to the US, rather than Ireland. This means 1.5 billion people won't fall under the protection of GDPR.
Elsewhere, Google has sent notifications to all of its users to update their data and review what is collected about them. The firm has also updated its ad settings. Some individuals have received notifications saying they should review their privacy settings and Google has also created a page for the businesses it works with.

Looking for more?

We don't claim to have all the answers. In between a lot of GDPR hype there are some incredibly useful resources that have been published on the regulation. Here's where to go if you're looking for more in-depth reading:
– The full regulation. It's 88 pages long and has 99 articles.
– The ICO's guide to GDPR is essential for both consumers and those working within businesses.
– EU GDPR is full with information on the regulation. It details all you need to know and has a handy countdown clock for when GDPR will come into force.
– The EU's Article 29 data protection group is publishing guidelines on data breach notifications, transparency, and subject access requests.
This article was originally published in August 2017. It has since been updated with more information and resources about GDPR.

WHAT'S THE DIFFERENCE BETWEEN A DATA CONTROLLER AND PROCESSOR?

THE DIFFERENT TERMS
Not everyone that handles the personal data of individuals is the same and data protection laws allow for this by having two different terms: controller and processor. Here's what they mean.
CONTROLLER
A controller is an entity that decides the purpose and manner that personal data is used, or will be used
PROCESSOR
The person or group that processes the data on behalf of the controller. Processing is obtaining, recording, adapting or holding personal data

Source: http://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018

Saturday, 5 May 2018

7 Clever Ways to Use Social Media to Find New Business Ideas

Automated social media software, tech tools to avoid
Credit: chinnapong/Shutterstock
Social media is no longer just a way to kill time. These platforms can help you find a job, market your products, connect you with valuable contacts – it can even spark business ideas.
Instead of aimlessly scrolling through your Facebook timeline and Twitter feed, here are seven clever ways to use social media to find new business ideas. [Looking for a new business idea? Visit our Business Idea page]
If you're on the prowl for a new tech-related product or service idea, head over to news and entertainment social media site Reddit, and start surfing the subreddits, or subject areas. In particular, people looking for new business ideas should review subreddits and use the Ask Me Anything feature, where users can ask experts and celebrities questions that may uncover potential ideas for small or midsize businesses.
If your talents lie in identifying or creating the next great must-have product, get a Pinterest account. The image-based social media site provides a constant stream of new images to get you thinking creatively about new business ideas. 
"Of all the social media sites, Pinterest is one of the best to see the next hot product trend," said Gail Oliver, a small business consultant and blogger at Attention-Getting.com. Oliver said she's seen many wedding, home decor and fashion trends take off because of Pinterest.
Pinterest users can monitor comments without alerting other users, to get a site-wide look at what people think of each pin. Oliver said the sometimes-overlooked comments section provides more inspiration for new ideas than some other social media sites.
"Comments are also visible to everyone, so you can see what people are saying," Oliver said.
For another largely untapped social media source of idea-rich content, use your smartphone to cruise through one of the lesser-known mobile social networks, or visit a social shopping network. If apps aren't your thing, try a visit to a couple of niche social sites for inspiration.
"I think social sharing sites such as Wanelo [an online world shopping community] and Lover.ly [dedicated to shopping for weddings] are better for identifying business opportunities," Oliver said, because they gauge people's interest and approval with the whole "like" system, instead of just measuring the reaction of your followers.
A stealthy way to find new business ideas is to quietly monitor the social media activity of the big players and/or competitors in the industries in which you're interested.
"The trick to using social media to find new ideas and stay on top of the current trends is to monitor your competitors," said Matthew Reischer, CEO of LegalAdvice.com.
When you see the totality of engagement from your market competitors, you get a better sense of an overall pattern that allows you to connect the dots to discover new ideas, he said.
"Read your competitors' content about the industry and their tweets about new initiatives in their company," Reischer added. "Pay attention to the social banter among all participants, and you can begin to assemble a better-informed understanding of the market ecosystem in which you operate."
Social media is the go-to place to complain about everything, including products and services. While reading complaints might not make for a fun afternoon, if you see multiple people complaining about the same thing, you can identify gaps in a market.
"People don't always know what they want, but they know what frustrations they have," said Dayne Shuda, founder of Ghost Blog Writers. "A good indication that you're on to something as an entrepreneur is when you see a very common frustration. Social media provides the ability to observe this like nothing before in history."
Nicky Barua, co-founder of Nidel Dresses, also recommends looking at complaints and how people receive different products you're interested in.
"You can take it a step further and search in forums whether there is a big market facing the same problems," said Barua. "That's the perfect time to generate your business idea and swoop in with a solution."
While you are scrolling through your social media feeds, be cognitive of what you're seeing and start looking for trends. When Lilia Karimi, co-founder of wedwell, was searching the internet for wedding ideas she noticed most of the wedding industry is focused on planning and weight loss, instead of wellness and emotional health. So, she decided to fill the gap in the market and create a company that brings wellness to the wedding industry.
"I recommend people to take a closer look at their news feeds and see if it's motivating and inspiring them, and if not, that what they would like to see more of," said Karimi.
Barua suggests starting by searching for hashtags and key words that resonate with an idea you're passionate about. This feedback could spark a new idea.
"Consider following key hashtags on Instagram that are relevant for your particular industry," added Deborah Sweeney, CEO of MyCorporation. "Doing this allows you to discover what your target audience is talking about the uncover new trending topics, too."
Reischer said. "Pay attention to the social banter among all participants, and you can begin to assemble a better-informed understanding of the market ecosystem in which you operate."
Saige Driver
Saige Driver graduated from Ball State University in 2015 with a degree in journalism. She started her career at a radio station in Indiana, and is currently a B2B staff writer at Business News Daily. She loves reading and her beagle mix, Millie. Reach her by email, or follow her on Twitter.

Friday, 4 May 2018

10 Online Business Ideas You Can Start Tomorrow


Macbook Pro On Desk
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 10 great online business ideas to get you started.
Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don't realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
Real-Life Success Story: AJ Ghergich
If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.
Real-Life Success Story: Michael Port
There's an audience for everything, whether it's making dollhouse furniture or creating organic dog food. With a specialty e-commerce store, you can reach those customers who are seeking your specific products. All you need is a web-hosting service with an integrated shopping cart feature or with e-commerce software, and your business will be operational in no time. You can even work with vendors to ship products to customers on your behalf, which means you don't need to own a lot of inventory. [See Related Story: A Small Business Guide to E-Commerce Shipping]
Real-Life Success Story: Sunny Decals
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Real-Life Success Story: Mark Schaefer
There's nothing more off-putting than a poorly designed website, and often, it kills credibility. If you know HTML and have a good eye for design, you can launch a service to create attractive, easy-to-use websites for small businesses. Put your skills to good use for business owners who want to take their online presence to the next level. Build a comprehensive portfolio, and then create your own website to show it off and attract a steady stream of clients.
Real-Life Success Story: Leslie Bernal
Do you have impeccable organizational skills? What about cleaning skills? Can you quickly and efficiently carry out these tasks? Maybe it's time to put those skills to good use by becoming an online personal assistant or task manager. Companies like TaskRabbit or Zirtual allow you to sign up for tasks you want to complete — including data research, virtual assistant or running errands — and begin building clientele.
Real-Life Success Story: Lynn Sudlow
If you're a person who loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.
Real-Life Success Story: Darren Rowse
Many small businesses don't have room in their budget for a full-time IT employee, so when their systems go on the fritz, they'll usually call a computer-savvy friend or family member. If you have experience working on computers and networks, you can eliminate their need to call in a favor and offer immediate remote technical assistance.
Real-Life Success Story: Jamie Minter
Online sites like Etsy and ArtFire are platforms that make it extremely easy for crafters who can produce a steady supply of quality handmade items, like crocheted blankets or unique painted glassware. Startup costs are extremely low if you purchase your materials in bulk from a craft supplier, and if you can turn around orders quickly, you'll be making a profit in no time at all. It's even possible to turn your store into a full-time gig.
Real-Life Success Story: Coralie Reiter Jewelry
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don't know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
Real-Life Success Story: Evan Spiegel
Additional reporting by Adam C. Uzialko and Nicole Fallon.
Sammi Caramela
Sammi Caramela has always loved words. When she isn't working as a Purch B2B staff writer, she's writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. The only time Sammi doesn't play it safe is when she's writing. Reach her by email, or check out her blog at sammisays.org.

Wednesday, 2 May 2018

How to Start a Social Media Management Home Business

How to Start a Social Media Management Home Business

10 Steps to Getting Paid to Tweet, Pin and Share

Social Media Management
•••
Social media started out as a fun way to connect with family and friends, and has now grown into an affordable, vital marketing strategy for businesses of all sizes. Unfortunately, many businesses are overwhelmed by all the tasks that go into managing multiple messages across many social media accounts and are hiring experts to take care of it for them. If you enjoy tweeting, pinning and sharing, then starting a social media management business might be for you.
Here are steps and tips to getting started.

What do social media managers do?

Similar to virtual assistants, social media managers can offer a variety of services depending on their expertise and their clients’ needs. Services can include:
  1. Develop marketing strategies based on client goals.
  2. Social media account set up.
  3. Post graphics and text on behalf of the client.
  4. Stay current and share on trends and news relevant to the client’s business.
  5. Increase the number of followers
  6. Community facilitation to the client's target market.
  7. Customer service for the client.
  8. Marketing analysis.

Pros and Cons of Social Media Management

There are many good reasons to consider starting a social media management business including:
  • Getting paid to use social media, if that's something you already enjoy doing.
  • It doesn't take much investment or equipment to get started especially if you already have a computer and Internet service.
  • You can run the business from home, or wherever you can access the Internet.
  • You can focus on the one or few social media sites you know best, instead of having to know every single social media platform.
  • The need for social media managers continues to grow as more solo-preneurs, freelancers, and small businesses outsource this task.
    Of course, there are a few downsides to starting a social media management business.
    • Social media is a challenge for one person managing their profile, it's even more difficult to manage several companies' profiles.
    • Not all businesses understand the power of social media, so you may need to sell them on the benefits you can provide.
    • You represent the company, not yourself, when you're doing social media for others. This means you need to act on it's behalf based on it's tone and attitude. 
    • You need to stay on top of changes in policies, algorithms, and other aspects of each social media platform so that your efforts on behalf of the client continue to deliver results.
    • Along with an understanding of how to engage your clients' target audience, you also will need to be able to create graphics to attract them to the post in the first place.
    • You will likely need to invest in tools, such as scheduling services and royalty-free graphics, and graphic editing software.

    What does it takes to be a social media manager?

    Although courses in social media management are popping up, becoming a social media manager requires experience more than education.  With that said, there are things social media managers need to know beyond how to take a good selfie.
    1. Understand social media as a marketing tool. It’s one thing to get a bunch of followers to a cat tricks YouTube feed, it’s another to build a following for a business. Social media marketing is different from traditional marketing, which is why many businesses struggle with it. Social media is about having an interesting, informative, and/or entertaining conversation with the market.
    2. Knowledge of the nuances of the various platforms.  There is no one-size-fits-all when it comes to posting on social media. Each platform has its rules and methods for best marketing practices. How a business promotes on Instegram should be different than how it markets on LinkedIn, because each platform is vastly different.
    3. The ability to develop strategies that meet the client’s goals.  Effective social media marketing requires setting goals and then developing a plan. Social media managers also need to help clients understand social media and how it works, and work with them to develop goals that best fits social media. For example, research suggests that few sales are made through social media. However, social media is effective at building loyalty and trust, so engagement and list building would be better goals than sales.
    1. Be able to capture the client’s voice. If the client is fun and quirky, social media posts should reflect that.
    2. Ability to manage several social media platforms for many clients. There are a host of tools, such as Hootsuite to help manage platforms, but organization and a plan are crucial to insuring every client gets their social media needs met.

    How to start a social media business:

    Before starting a social media management business, make sure you have the basic know-how and the commitment to stick with it. If you’re ready to get started, here are the steps to take:
    1. Build your own social media following. More than a huge number of followers, you should have influence. A large number of followers means nothing if none of them are paying attention to what you post.  Your goal is to build a following that engages with you. That means they comment, share or like what you post. One way to quantify your influence is through KloutPeerIndex (Brandwatch) or Kred,  all of which monitor your social media activity and assigns a score that reflects your influence.
    2. Study social media.  Social media platforms change, and the marketing tactics to use them evolve, which requires that you stay on top of these changes and trends. Also, pay attention to people who have a lot of engagement on social media. What sorts of things do they post that are causing people to respond?
    3. Decide what services you’ll offer. You can offer several packages, such as a start-up service that creates the accounts and then passes the management back to the client, and/or a full-service package that does everything from creating the accounts, posting content, and moderating the community. As you decide what to offer, consider if there are industries you want to focus in. For example, you can be a social media manager for Realtors or authors. Finally, determine which platforms you’ll specialize in. While knowing something of all the major platforms is important, sometimes focusing on a couple that reap big results for the client’s industry is better. Further, some clients may have Twitter and Facebook down pat, but need help with Pinterest or YouTube.
    4. Write a business plan. Your business plan doesn’t have to be long or complicated. Instead, it’s a roadmap for your business success. In it you outline your business goals, services, assets and liabilities, marketing information and how you’ll compete against the competition.
    5. Determine your pricing.  Payscale reports that social media managers earn a median of $48,150 per year, with a range of $31,015 - $74,738 (as of 12/2017). As a new business, you may have difficulty charging higher amounts initially. Referrals and testimonials will be crucial to helping you earn the big bucks. What you charge will depend on your experience and the work you do. You can charge by the hour or offer package plans.  
    6. Decide on your business name. A business name becomes your brand, so it’s something you want to choose carefully. It needs to reflect your service and your market. Any name you choose a name that is not your given name should be checked at the USPTO to make sure it’s not already trademarked.
    7. Determine your business structure. Starting out, you can operate under a sole proprietorship, which is free and doesn't require any paperwork except a business license. However, since social media can go wrong, and a client might sue you for any problems it might incur from social media, you should consider forming a limited liability company (LLC). An LLC doesn’t prevent you from getting sued, but does protect your personal assets (i.e. your home) if you are sued. Most states offer single-person LLCs now. Although it requires a little more paperwork and money to start than a sole proprietorship, it’s worth the extra protection.
    8. Obtain licenses and permits as required in your city or county.  Contact your local city or county about getting a business license. In many places, you can do this online. If your business name is something other than your given name, you may need to file a fictitious name statement (sometimes called “assumed name statement” or “doing business as statement”), as well.
    9. Develop a marketing plan. As a marketing expert, you’d be remiss not to make your own plan for getting clients. This should include social media, especially LinkedIn. Networking will be your best bet for getting your initial client(s), but also include methods for getting testimonials and referrals.
    10. Work your plan and build your business. Once you have everything in place, your job is to get clients and provide the best social media management service possible. 
    11. Source: https://www.thebalancesmb.com/start-a-social-media-management-business-1794528