4 Key Reasons To Sell On Amazon
The Amazon sales channel is a great news for a few key reasons.
1. Shoppers Often Begin Their Search on Amazon
Shoppers start their product research nearly 2X more often on Amazon than Google according to a recent study by BloomReach.
This trend continues to widen and it is inevitable that customers will search for your product on Amazon, whether you decide to sell on there or not. Nearly 9 in 10 consumers check Amazon even if they find a product they want on another retailer’s site.
I have seen first-hand dozens of case studies through my consultancy and time at Amazon where growth in the Amazon channel leads to growth in other sales channels. We’ve all been there: just before purchasing an item we pull out our phones to check the reviews on Amazon.
2. Amazon is a Great Additional Sales Channel
While conventional wisdom is that you should diversify your sales channels and reduce reliance on Amazon generating all of your revenue, Amazon is a great sales channel to utilize in addition to your own Shopify site.
Often the worry is that Amazon will cannibalize all of your sales but reality is that you can still maintain a healthy direct-to-consumer website in addition to Amazon. If done correctly, Amazon can become a great complement to your Shopify business very quickly.
3. Amazon Can Help Shoppers Discover Your Brand
Amazon can help build a funnel of potential customers that can eventually shop on your own Shopify site. Many successful brands have launched on Amazon and eventually get customers to purchase the same or additional items on their own site.
For example, Casper Mattress has healthy reviews on Amazon, but has almost 9X more reviews on their own site. The positive reviews on Amazon gives Casper more credibility for customers thinking of buying on Casper’s site, and also helps Amazon customers discover Casper’s products. Additionally, there are several products and value-added services offered on casper.com that can win over customers from purchasing on Amazon.
4. Amazon is an Open Marketplace
If you don’t create a listing for your brand on Amazon than that opens the door for another third-party seller to create it for you.
Should you trust an unknown party to manage the content, pricing, and exchange with customers on behalf of your brand? I assume most of you are shaking your head saying “No”, and with good reason. For example, below are customer complaints about a Shark Tank product being sold by a third-party seller with no affiliation to the brand, and with a list price nearly 3X the price on the brand’s store.
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